Thinking About Starting a Private Label? Read This First

If you’re a brand owner considering private label apparel, there are a few key things to think through before you dive in.

First, know your customer well. What fits, fabrics, and styles resonate with them? The clearer your vision, the smoother the production process will be.

Second, understand your budget and expected order volumes. Private label requires investment in sampling, materials, and production. Choosing a factory with low minimums can help you launch without overcommitting upfront.

Third, consider your timeline. Do you need products quickly for an upcoming launch, or are you building out next season’s line? Production lead times vary depending on complexity, materials, and order size.

Finally, choose the right factory partner. Look for manufacturers who communicate clearly, provide transparency, and genuinely care about your brand’s success. Having a dedicated point of contact makes all the difference when questions or adjustments come up.

Why it matters:
Private label is one of the most powerful ways to build a brand that’s truly yours. At BRIV, we simplify the process with low MOQs, real-time tracking, and a dedicated relationship manager to guide you every step of the way.

We’re more than a factory — we’re your production partner.